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Digital Marketing & Strategy

Website, local SEO, Google Business Profile, social media and paid campaigns — built for how patients actually search for a hospital, doctor or speciality near them.

Scope of Services

Seven workstreams from presence to conversion.

01 Digital Presence Setup

  • Website planning & content structuring
  • Google Business Profile optimisation
  • Branding & online identity development
  • Doctor profile positioning

02 Search Engine Optimisation (SEO)

  • Local SEO for hospital visibility
  • Keyword targeting (specialties & services)
  • On-page & off-page optimisation
  • Google ranking improvement strategies

03 Social Media Management

  • Platform management (Facebook, Instagram, LinkedIn)
  • Content calendar & creative posts
  • Patient awareness campaigns
  • Engagement & community building

04 Paid Advertising Campaigns

  • Google Ads (Search & Display)
  • Social media ads (Meta Ads)
  • Lead generation campaigns
  • Campaign performance optimisation

05 Online Reputation Management (ORM)

  • Patient review management
  • Rating improvement strategies
  • Feedback response framework
  • Brand trust building

06 Content Marketing (Healthcare-Focused)

  • Health awareness articles & blogs
  • Doctor videos & patient education content
  • Specialty campaigns (cardiology, ortho, IVF, etc.)
  • Preventive health campaigns

07 Lead Management & Conversion

  • Inquiry tracking systems
  • Patient conversion strategies
  • Call handling & follow-up protocols
  • CRM integration support
Key Deliverables

What lands on your desk.

  • Digital marketing strategy plan
  • SEO reports & keyword analysis
  • Social media content & creatives
  • Ad campaign reports (ROI-focused)
  • Online reputation dashboard
  • Monthly performance reports
Our Approach

Six steps from audit to scaled performance.

Value to Hospitals

From visibility to patients in the chair.

Increased patient footfall & brand visibility
Improved online reputation & trust
Higher conversion of inquiries to patients
Sustainable growth through digital channels

Where does your digital presence need the most work?

Whether it's a Google Business Profile that's barely updated, a website that doesn't rank, or reviews that need attention — tell us where to start.

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